When a dealership is tasked with evolving or reimagining their overall business strategy, Shared Mobility is one of the first options that must be put on the agenda, since the potential to open up a whole new sales channel is hard to ignore.
Therefore, dealers who use a comprehensive Car as a Service platform, such as Ridecell, can take advantage of a number of new revenue and cost-saving opportunities.
Let’s take a look at 4 key benefits:
- New Customers through a New Sales Channel – Today, consumers only consider dealers if they want to buy a car or have it serviced. That’s a lot of untapped customers who need short-term (minutes and hours) access to a car, or to a different car from what they now own.
- Easily extended test drives – Almost all dealers strongly encourage test drives before purchase. Enabling extended test drives through an app allows customers more time (often at their expense) to better understand a vehicle, which increases the chance of a sale. Simply by signing up for any test drive, customers are captured on the dealer’s platform and pre-authorized for any future CaaS usage.
- Customer Retention – Often customers choose to scale back vehicle ownership, but still need occasional access. For customer retention, offering a shared mobility platform enables vehicle use on a pay per use basis. As well, such a platform allows current owners to access other vehicles for a short time to accommodate occasional needs, business that would be otherwise lost.
- Fleet and Inventory Optimization – A shared platform allows vehicles to be easily shared internally in the dealership, allowing flexibility when locating vehicles for test drives, parts or customer shuttles. Through the platform, data such as mileage, fuel level, and maintenance can be quickly ascertained, improving fleet management.
A shared mobility platform creates all sorts of opportunities for dealers. Find out more by downloading A clear road ahead: The dealer’s roadmap to Shared Mobility profitability.
Author: Mark Thomas, VP of Marketing and Alliances, Ridecell