What we do
Imagine a world where fleets fix themselves, customers serve themselves, and operations run themselves. Science fiction? Not at all. It’s called digital transformation, and it’s what we help fleet operators do.
Ridecell builds the technologies and solutions that unlock the full power of fleets and fleet management systems.
With our Fleet IoT (Internet of Things) Automation platform, we integrate data from sensors and multiple siloed IT systems and turn it into usable insights, digital vehicle control, and automated workflows. For our customers the result is nothing short of transformative, dramatically streamlining fleet operations and opening up new revenue opportunities.
And because our solutions are cloud-based, hardware agnostic, and integrate with existing fleet management software and ecosystems, our customers don’t need to “rip and replace.” We simply make what they already have far more efficient and productive—and move their world better.
I have been here for more than a year and I haven’t ever been at any place more focused on one mission – to enable mobility for all in the most efficient way.
– Ridecell employee on Glassdoor
Building a better future
Ridecell fosters a culture of non-stop innovation and uncommon ambition. We never stop learning or working to understand the challenges customers face. Our experience, our passion, and our humanity all come together to keep us focused on our mission.
While we’ve been around and accomplished many milestones, we’re really just getting started.
As a grad student at Georgia Tech, Ridecell founder Aarjav Trivedi envisioned a new era of transportation services. The name “Ridecell” comes from this vision: how to get a “ride” with your “cell” phone. The first incarnation of Ridecell was a demand-response mobility service, which Aarjav and classmates ran from a Georgia Tech dispatch room. Building on the success at Georgia Tech, Ridecell started offering its technology to other top universities, including the University of Alabama and UC Berkeley, as well as to cities, campuses, and other new mobility providers.
For more than a decade Ridecell has been helping businesses and organizations across the globe modernize fleet operations and take advantage of new mobility opportunities. Today our Fleet IoT Automation platform powers some of the most successful fleets in cities across Europe and North America for a world-class customer base that includes Ferrovial, Groupe Renault, Gig Car Share from AAA, and Toyota Sweden. We provide end-to-end data integration and automation solutions for fleets of all sizes: logistics and rental companies; corporate, campus, and government agencies; and carsharing services. And with a growing team of 150 professionals in offices around the globe, we’re just getting started.
Our leadership team
Founder and CEO
Aarjav founded Ridecell in 2009 and has led its growth from a demand-response service on a university campus to a worldwide platform that powers more than 15 million rides per year. He is responsible for setting the strategy across all areas of the company.
Arun worked with Aarjav to launch the first Ridecell service, contributing his extensive experience building mobile applications, information security systems, and robotics systems. He is responsible for setting and managing the technical direction for the company's products.
Chief Financial Officer
Shiva brings a unique blend of expertise in investing, capital raise, M&A, and product management in the technology space from companies like Jefferies, Deutsche Bank, BofA Merrill Lynch, and Intel. He has deep experience in the mobility technology market and is responsible for leading the company’s finance, accounting, corporate development, and investor relations.
Head of Sales - US & APAC
One of the early founding members of Ridecell, Daniel has been instrumental in building the company from the ground up. With a deep passion for mobility services, he is responsible for all sales initiatives for Ridecell in the US and APAC regions.
VP of Engineering
With over 20 years of experience building and managing global Engineering, Products and Operations for enterprise companies like Mode Media Corporation, Extended Systems, Inc, and Oracle Corporation, Fernando brings his passion for scaling platforms and technical leadership to the team.
VP of Alliances and Marketing
Mark brings marketing excellence learned at Apple and Nokia with industry knowledge gained as the Head of Marketing for Cisco's Connected Car team. He is responsible for all marketing and alliances initiatives.
VP of Growth
Responsible for all revenue and customer success activity, Philippe is a seasoned strategist and serial entrepreneur with a venture capital background and deep expertise in the technology sector. He’s co-founded and managed multiple technology startups including Tapbuy, Flayr, and ScreenTonic and successfully seen the companies acquired by market leaders. Philippe has spent years as an EMEA Director in Paris, London and Seattle while at Microsoft.
VP of Business Operations and Finance
Samyak has over 12 years of experience across the technology, automotive, education, agriculture, and retail industries. He brings to Ridecell deep expertise in strategic planning, execution excellence, and multi-disciplinary team management.
Our corporate investors share our vision of running the fleets of the world better.
Ridecell is funded by financial investors that also share the vision of running fleets and shared mobility better.