The platform and the tools that allow you to reimagine your fleet business.
With Ridecell 360, we integrate data from sensors and multiple siloed IT systems and turn it into usable insights, digital vehicle control, and automated workflows. For our customers the result is nothing short of transformative, dramatically streamlining fleet operations and opening up new revenue opportunities—all while making fleets more sustainable.
Building a better future
Ridecell fosters a culture of relentless curiosity, innovation, and uncommon ambition. We never stop learning or working to understand the challenges customers face. Our experience, our passion, and our humanity all come together to keep us focused on our mission.
Ridecell LLC was started by Aarjav Trivedi, Dave Kaufman, and Prof./Dr. Steve Dickerson as a demand-response mobility service, which ran from a Georgia Tech dispatch room. Aarjav & ArunKumar Elangovan wrote the first version of the Ridecell software & Bhumi Shah spearheaded Quality & Customer Success after inception. Building on this success, Ridecell started offering its technology to other top universities, as well as to multiple city transit agencies.
Ridecell, Inc. was incorporated in 2011 by Aarjav Trivedi as the Founder and CEO with ArunKumar Elangovan serving as the co-founding CTO.
While there were many critical milestones and key developments along the way, a sea change moment began as the company prioritized refining and enhancing technologies to enable original equipment manufacturers (OEMs) and shared mobility providers to fully automate their operations. Building on prior advances and always looking for opportunity to learn and grow with customers, Ridecell solutions continued the process of becoming automotive grade. And as autonomous vehicle technologies progressed rapidly, Ridecell quickly recognized the potential of automating operations for the fleets of tomorrow.
Today Ridecell powers some of the most successful fleet businesses in cities across Europe and North America, including Arval, Merchants Fleet and KINTO by Toyota Sweden. Ridecell, Inc. is leading the way in the digital transformation of fleet businesses and operations. Fleet automation and mobility solutions built on Ridecell 360 modernize and monetize fleets by combining data insights with digital vehicle control to turn today’s manual processes into automated workflows. And with a growing team of 150 professionals in offices around the globe, we’re just getting started.
Our leadership team
Aarjav Trivedi
Founder and CEO
Aarjav founded Ridecell in 2009 and has led its growth from a demand-response service on a university campus to a worldwide platform that powers more than 15 million rides per year. He is responsible for setting the strategy across all areas of the company.
ArunKumar Elangovan
Co-founder
Arun worked with Aarjav to launch the first Ridecell service, contributing his extensive experience building mobile applications, information security systems, and robotics systems. He is responsible for setting and managing the technical direction for the company's products.
Jack Rotolo
Chief Commercial Officer
Jack leads the company's commercial initiatives to accelerate revenue growth and maximize market opportunity. Having held senior commercial positions at Apple and Mode Media, he has guided companies through various stages of growth and scaled organizations to profitability.
Philippe Huysmans
Chief Growth Officer
Responsible for all revenue and customer success activity, Philippe is a seasoned strategist and serial entrepreneur with a venture capital background and deep expertise in the technology sector. He’s co-founded and managed multiple technology startups including Tapbuy, Flayr, and ScreenTonic and successfully seen the companies acquired by market leaders. Philippe has spent years as an EMEA Director in Paris, London and Seattle while at Microsoft.
Samyak Pandya
Chief Business Officer
Samyak has over 20 years of experience across the technology, automotive, education, agriculture, and retail industries. He brings to Ridecell deep expertise in strategic planning, execution excellence, and multi-disciplinary team management.
Fernando Ruarte
EVP of Engineering
With over 20 years of experience building and managing global Engineering, Products and Operations for enterprise companies like Mode Media Corporation, Extended Systems, Inc, and Oracle Corporation, Fernando brings his passion for scaling platforms and technical leadership to the team.
Mark Thomas
EVP of Alliances and Marketing
Mark brings marketing excellence learned at Apple and Nokia with industry knowledge gained as the Head of Marketing for Cisco's Connected Car team. He is responsible for all marketing and alliances initiatives.
Daniel McGehee
VP of Growth
One of the early founding members of Ridecell, Daniel has been instrumental in building the company from the ground up. With a deep passion for mobility services, he is responsible for all sales initiatives for Ridecell in the US and APAC regions.
Awards
2023: Frost & Sullivan Company of the Year
2023: Top Private YC Companies
2022: AutoTech Breakthrough Awards – Cars-as-a-Service Solution of the Year
2019: TaaS Technology Awards – Fleets Innovation of the Year
2019: Global Cleantech 100
2018: SXSW Interactive Innovation Awards, Category of New Economy
2017: Silver - Best in Biz Awards - Most Innovative Service of the Year
2017: Red Herring Top 100 Global Winner
2017: Best SaaS Product for Shipping, Inventory or Vehicle Logistics
2017: Red Herring Top 100 North America Award
2017: Aarjav Trivedi, TU-Automotive’s 2017 Influencer of the Year Award