What we do

Ridecell provides the best way to get started in the new mobility market. Because our mobility platform is built on years of experience, it’s ready for automakers, auto clubs, automotive dealerships, and mobility startups to brand and launch their own services—and to scale them profitably as business grows.

The Ridecell platform provides the technology needed to run a standalone ridesharing or carsharing operation—or a hybrid service that combines both. End-to-end automation covers onboarding new riders, checking IDs, dynamic pricing, driver-rider matching, ride scheduling, payment processing, demand-supply balancing, personalized settings, and even referral programs and promotions. And, of course, there’s a customizable app that’s easy for drivers and riders to love.

I have been here for more than a year and I haven’t ever been at any place more focused on one mission – to enable mobility for all in the most efficient way.

– Ridecell employee on Glassdoor

Building a better future

As transportation moves rapidly towards autonomous vehicles, our position at the forefront of the on-demand revolution gives Ridecell customers an edge. By getting started today, mobility innovators can establish their brand, build a base of loyal riders, and learn the ins and outs of managing a vehicle fleet—so they’re fully in gear for the autonomous rideshare future.

At Ridecell, we’re staying ahead of the revolutionary picture. Equipped with deep expertise in mobility patterns and machine learning, we’re building technology that will automate transportation flows from end to end—whether in a chauffeured ridesharing scenario today or in a self-driving service tomorrow.

Ridecell fosters a culture of non-stop innovation and uncommon ambition. We never stop learning and we work hard to understand the challenges our customers face. Our experience, our smarts, our passion, and our humanity work together to keep us focused on an aggressive vision.

Our story

While we’ve been around and accomplished many milestones, we’re really just getting started.

As a grad student at Georgia Tech, Ridecell founder Aarjav Trivedi envisioned a new era of transportation services. The name “Ridecell” comes from this vision: How to get a “ride” with your “cell” phone. The first incarnation of Ridecell was a demand-response mobility service, which Aarjav and classmates ran from a Georgia Tech dispatch room. Building on the success at Georgia Tech, Ridecell started offering its technology to other top universities, including University of Alabama and UC Berkeley, as well as to cities, campuses, and other new mobility providers.

Over the past nine years, Ridecell has acquired a world-class customer base. The company now powers new mobility offerings, including ReachNow, mobility service from the BMW Group, Zity by Group Renault and Ferrovial, and GIG Car Share by AAA Northern California, Nevada & Utah. We provide end-to-end ridesharing solutions for transit agencies and corporate as well as college campuses. Ridecell has processed more than 20 million rides and has a growing team of over 100 professionals.

Our leadership team

Aarjav Trivedi

Founder and CEO

Aarjav founded Ridecell in 2009 and has led its growth from a demand-response service on a university campus to a worldwide platform that powers more than 15 million rides per year. He is responsible for setting the strategy across all areas of the company.

ArunKumar Elangovan

Co-founder

Arun worked with Aarjav to launch the first Ridecell service, contributing his extensive experience building mobile applications, information security systems, and robotics systems. He is responsible for setting and managing the technical direction for the company's products.

Lori Van Deloo

VP of Product

With over 20 years of global product innovation and operational experience, Lori adds both insight and energy to the team. Most recently she was the Founder and CEO of BancSpace, which focused on enterprise-grade, secure communications services. She is responsible for leading Ridecell's product strategy, vision, and roadmap.

Mark Thomas

VP of Alliances and Marketing

Mark brings marketing excellence learned at Apple and Nokia with industry knowledge gained as the Head of Marketing for Cisco's Connected Car team. He is responsible for all marketing and alliances initiatives.

Nancy Koshiyama

VP of People and Happiness

With more than 20 years of HR experience in scaling technology companies, Nancy focuses on fostering a strong, agile culture and building the processes needed to scale. She is responsible for hiring, retaining, and developing the best talent possible.

Armin Fendrich

General Manager, EMEA

Armin brings more than 15 years in software sales, technology partnerships, and sales management to support the Ridecell mission. He leads the development of partnerships in the EMEA region for autonomous and new mobility services.