We are making new mobility the new reality

Service models ranging from driven to driverless

Million rides covering cities and campuses around the globe

Customers from OEMs and auto clubs to campuses

Multiservice offering

What we do

Ridecell provides the best way to get started in the new mobility market. Because our mobility platform is built on years of experience, it’s ready for automakers, auto clubs, automotive dealerships, and mobility startups to brand and launch their own services—and to scale them profitably as business grows.

The Ridecell platform provides the technology needed to run a standalone ridesharing or carsharing operation—or a hybrid service that combines both. End-to-end automation covers onboarding new riders, checking IDs, dynamic pricing, driver-rider matching, ride scheduling, payment processing, demand-supply balancing, personalized settings, and even referral programs and promotions. And, of course, there’s a customizable app that’s easy for drivers and riders to love.

I have been here for more than a year and I haven’t ever been at any place more focused on one mission – to enable mobility for all in the most efficient way.

– Ridecell employee on Glassdoor

Building a better future

As transportation moves rapidly towards autonomous vehicles, our position at the forefront of the on-demand revolution gives Ridecell customers an edge. By getting started today, mobility innovators can establish their brand, build a base of loyal riders, and learn the ins and outs of managing a vehicle fleet—so they’re fully in gear for the autonomous rideshare future.

Machine learning
At Ridecell, we’re staying ahead of the revolutionary picture. Equipped with deep expertise in mobility patterns and machine learning, we’re building technology that will automate transportation flows from end to end—whether in a chauffeured ridesharing scenario today or in a self-driving service tomorrow.

Ridecell fosters a culture of non-stop innovation and uncommon ambition. We never stop learning and we work hard to understand the challenges our customers face. Our experience, our smarts, our passion, and our humanity work together to keep us focused on an aggressive vision.

Our story

While we’ve been around and accomplished many milestones, we’re really just getting started.


As a grad student at Georgia Tech, Ridecell founder Aarjav Trivedi envisioned a new era of transportation services. The name “Ridecell” comes from this vision: how to get a “ride” with your “cell” phone. The first incarnation of Ridecell was a demand-response mobility service, which Aarjav and classmates ran from a Georgia Tech dispatch room. Building on the success at Georgia Tech, Ridecell started offering its technology to other top universities, including the University of Alabama and UC Berkeley, as well as to cities, campuses, and other new mobility providers.


Over the past nine years, Ridecell has acquired a world-class customer base. The company now powers new mobility offerings, including ReachNow, mobility service from the BMW Group, Zity by Group Renault and Ferrovial, and GIG Car Share by AAA Northern California, Nevada & Utah. We provide end-to-end ridesharing solutions for transit agencies and corporate as well as college campuses. Ridecell has processed more than 20 million rides and has a growing team of over 100 professionals.

Our leadership team

Aarjav Trivedi

Aarjav Trivedi

Founder and CEO

Aarjav founded Ridecell in 2009 and has led its growth from a demand-response service on a university campus to a worldwide platform that powers more than 15 million rides per year. He is responsible for setting the strategy across all areas of the company.

ArunKumar Elangovan

ArunKumar Elangovan


Arun worked with Aarjav to launch the first Ridecell service, contributing his extensive experience building mobile applications, information security systems, and robotics systems. He is responsible for setting and managing the technical direction for the company's products.

Shiva Kumar

EVP, Strategic Finance and Business Development

Shiva brings a unique blend of expertise in investing, capital raise, M&A, and product management in the technology space from companies like Jefferies, Deutsche Bank, BofA Merrill Lynch, and Intel. He has deep experience in the mobility technology market and is responsible for all business development and strategic finance at Ridecell.

Daniel McGehee

Daniel McGehee

Head of Sales - US & APAC

One of the early founding members of Ridecell, Daniel has been instrumental in building the company from the ground up. With a deep passion for mobility services, he is responsible for all sales initiative for Ridecell in the US and APAC regions.

Fernando Ruarte

VP of Engineering

With over 20 years of experience building and managing global Engineering, Products and Operations for enterprise companies like Mode Media Corporation, Extended Systems, Inc, and Oracle Corporation, Fernando brings his passion for scaling platforms and technical leadership to the team.

Gelena Sachs

VP of People

Gelena brings over 15 years of expansive HR leadership experience in organizational culture building, design and effectiveness from companies like Clorox, Riverbed Technology, Illumina, Stitch Fix, Udemy and Business Wire, a Berkshire Hathaway Company. She is responsible for all aspects of people management, including talent acquisition, learning and development, performance enablement, organizational analytics and workforce planning.

Mark Thomas

Mark Thomas

VP of Alliances and Marketing

Mark brings marketing excellence learned at Apple and Nokia with industry knowledge gained as the Head of Marketing for Cisco's Connected Car team. He is responsible for all marketing and alliances initiatives.

Philippe Huysmans

VP of Growth

Responsible for all revenue and customer success activity, Philippe is a seasoned strategist and serial entrepreneur with a venture capital background and deep expertise in the technology sector. He’s co-founded and managed multiple technology startups including Tapbuy, Flayr, and ScreenTonic and successfully seen the companies acquired by market leaders. Philippe has spent years as an EMEA Director in Paris, London and Seattle while at Microsoft.

Samyak Pandya

Samyak Pandya

VP of Business Operations and Finance

Samyak has over 12 years of experience across the technology, automotive, education, agriculture, and retail industries. He brings to Ridecell deep expertise in strategic planning, execution excellence, and multi-disciplinary team management.

Our investors

Ridecell is funded by investors who share our vision of a new mobility future.

Activate Capital



Cox Automotive

Initialized Capital

LG Technology Ventures

BNP Paribas


Khosla Ventures

Deutsche Bahn


Sony Innovation Fund

Ally Ventures

Y Combinator

Interested in a career at Ridecell?
Find out about opportunities with us.

Careers at Ridecell