We help move the world better.

What we do

Imagine a world where fleets fix themselves, customers serve themselves, and operations run themselves. Science fiction? Not at all. It’s called digital transformation, and it’s what we help fleet operators do.

Smart Fleet Management

Ridecell builds the technologies and solutions that unlock the full power of fleets and fleet management systems.

With our Fleet Automation and Mobility platform, we integrate data from sensors and multiple siloed IT systems and turn it into usable insights, digital vehicle control, and automated workflows. For our customers the result is nothing short of transformative, dramatically streamlining fleet operations and opening up new revenue opportunities.

And because our solutions are cloud-based, hardware agnostic, and integrate with existing fleet management software and ecosystems, our customers don’t need to “rip and replace.” We simply make what they already have far more efficient and productive—and move their world better.

I have been here for more than a year and I haven’t ever been at any place more focused on one mission – to enable mobility for all in the most efficient way.

– Ridecell employee on Glassdoor

Building a better future

Ridecell fosters a culture of non-stop innovation and uncommon ambition. We never stop learning or working to understand the challenges customers face. Our experience, our passion, and our humanity all come together to keep us focused on our mission.

Overcome challenges and innovate

Our story

While we’ve been around and accomplished many milestones, we’re really just getting started.


As a grad student at Georgia Tech, Ridecell founder Aarjav Trivedi envisioned a new era of transportation services. The name “Ridecell” comes from this vision: how to get a “ride” with your “cell” phone. The first incarnation of Ridecell was a demand-response mobility service, which Aarjav and classmates ran from a Georgia Tech dispatch room. Building on the success at Georgia Tech, Ridecell started offering its technology to other top universities, including the University of Alabama and UC Berkeley, as well as to cities, campuses, and other new mobility providers.


For more than a decade Ridecell has been helping businesses and organizations across the globe modernize fleet operations and take advantage of new mobility opportunities. Today our Fleet Automation and Mobility platform powers some of the most successful fleets in cities across Europe and North America for a world-class customer base that includes Arval, Groupe Renault, Gig Car Share from AAA, and Toyota Sweden. We provide end-to-end data integration and automation solutions for fleets of all sizes: logistics and rental companies; corporate, campus, and government agencies; and carsharing services. And with a growing team of 150 professionals in offices around the globe, we’re just getting started.

Our leadership team

Aarjav Trivedi

Aarjav Trivedi

Founder and CEO

Aarjav founded Ridecell in 2009 and has led its growth from a demand-response service on a university campus to a worldwide platform that powers more than 15 million rides per year. He is responsible for setting the strategy across all areas of the company.

ArunKumar Elangovan

ArunKumar Elangovan


Arun worked with Aarjav to launch the first Ridecell service, contributing his extensive experience building mobile applications, information security systems, and robotics systems. He is responsible for setting and managing the technical direction for the company's products.

Fernando Ruarte

Fernando Ruarte

EVP of Engineering

With over 20 years of experience building and managing global Engineering, Products and Operations for enterprise companies like Mode Media Corporation, Extended Systems, Inc, and Oracle Corporation, Fernando brings his passion for scaling platforms and technical leadership to the team.

Mark Thomas

Mark Thomas

EVP of Alliances and Marketing

Mark brings marketing excellence learned at Apple and Nokia with industry knowledge gained as the Head of Marketing for Cisco's Connected Car team. He is responsible for all marketing and alliances initiatives.

Philippe Huysmans

Philippe Huysmans

EVP of Growth

Responsible for all revenue and customer success activity, Philippe is a seasoned strategist and serial entrepreneur with a venture capital background and deep expertise in the technology sector. He’s co-founded and managed multiple technology startups including Tapbuy, Flayr, and ScreenTonic and successfully seen the companies acquired by market leaders. Philippe has spent years as an EMEA Director in Paris, London and Seattle while at Microsoft.

Samyak Pandya

Samyak Pandya

EVP of Business Operations and Finance

Samyak has over 12 years of experience across the technology, automotive, education, agriculture, and retail industries. He brings to Ridecell deep expertise in strategic planning, execution excellence, and multi-disciplinary team management.

Daniel McGehee

Daniel McGehee

VP of Growth

One of the early founding members of Ridecell, Daniel has been instrumental in building the company from the ground up. With a deep passion for mobility services, he is responsible for all sales initiatives for Ridecell in the US and APAC regions.

Corporate Investors

Our corporate investors share our vision of running the fleets of the world better.

Woven Capital


Hella Ventures

Cox Automotive

LG Technology Ventures

Munich RE

BNP Paribas


Sony Innovation Fund

Deutsche Bahn

Mitsui & Co.

Ally Ventures

Financial Investors

Ridecell is funded by financial investors that also share the vision of running fleets and shared mobility better.

Fort Ross Ventures

Activate Capital

Solasta Ventures

Initialized Capital

Khosla Ventures

Andreessen Horowitz

Y Combinator

Interested in a career at Ridecell?
Find out about opportunities with us.

Careers at Ridecell