Convenience, visibility, and service are Amazon’s hallmarks; they’re what your customers want from leasing companies, too. FMCs recognize this and are adapting to shifting consumer demands and transforming the fleet lifecycle management experience to deliver solutions that delight customers while optimizing operations.
B2C Service in a B2B Market
The customer experience drives your business. Your fleet management clients want simple, efficient service. They need their FMC to integrate multiple data systems and fleet management views so they can focus on their business instead of tracking down logins and vehicle information.
FMCs are digital companies, but in today’s state, the digital information lies in multiple different siloes. They manage and maintain a high volume of data for each client and their vehicles, but these organizations typically operate with numerous information systems. Asking your clients to log into multiple systems to locate their vehicle information can frustrate customers and dampen their experience with your brand. FMCs are now putting the processes and systems in place to digitally transform operations to serve and delight customers with an Amazon-like experience.
How Amazon Caused Us to Rethink the Customer Experience
Amazon is the king of optimizing the customer experience. The platform has reshaped consumer expectations and demand for visibility, communication, data accessibility, and customer service.
When you order a package from Amazon, you know when it was boxed and shipped. You can also know its location in transit and the exact delivery time frame. Amazon sends alerts (with photographic evidence) upon delivering the order. This sequence is true of every Amazon purchase, regardless of price. Unfortunately, when customers order a $50,000 fleet vehicle, they don’t get close to that level of visibility.
Transparency and bridged information systems to unify data are necessary for FMCs to provide more predictable delivery dates, transparent order status, and a singular login for fleet customers to see a unified view of the status of all their vehicles. Most FMCs today are still manually stitching together fleet management systems for information and data that may be only accurate one day a week. As they add more state-of-the-art systems, leasing clients will need to log into more and more systems, making it difficult to see the overall status or compare information from different fleet systems. Unfortunately, disjointed vehicle information and a lack of a comprehensive lifecycle management analytics platform are standard for most fleet lifecycle operations. Ridecell understands the challenges associated with rapid digitization and siloed information systems and is here to help FMCs overcome these obstacles.
Transforming Your Fleet Lifecycle into an Amazon Experience
Siloed data and independent systems stifle your business and the experience you deliver to your customers. Linking systems allow you to provide your customers with a unified view of their fleet lifecycles: the status and location of their vehicles when they can expect them, and more.
The Ridecell platform streamlines fleet lifecycle operations, organizing your data into a single source that allows you to enhance the customer experience while positioning your business for more efficient, effective service.
Choosing Ridecell for your FMC gives you the following:
1. Unified, real-time data
Users can combine fleet data from multiple systems, regions, and vendors into a single source, allowing them to see the status of individual assets. The platform never stops or stagnates, so there’s never a lapse in accurate lifecycle data. If there’s an incident or alert, the systems respond immediately, updating vehicle information in real-time.
2. Simplified API integration
The platform simplifies connections to various internal systems and vendor networks, allowing seamless data transfer.
3. Real-time fleet status
Fleet managers can see how long vehicles remain in each stage, providing greater visibility and saving time.
4. Intelligent decision-making
Fleet managers can use Ridecell to analyze vehicle data more deeply and make data-informed decisions on complex organizational issues.
5. Automate workflows
Users can leverage rules-based automation to automatically initiate and execute workflows. Fleet systems carry a ton of vehicle information, which can create extra work for fleet managers and their teams who manage that data. Fleet lifecycle automation consolidates that information into one place, automating routine tasks and freeing teams to focus on skilled activities that require their oversight.
Whether it’s a simple fix or something that requires an outside party, the platform can automatically find the necessary vendor and schedule a fix without the fleet manager’s intervention.
6. Meet customer vehicle demand
Better inventory management and visibility lead to more responsive customer service, improving customer satisfaction and the user experience.
7. A more elegant, efficient user experience
In addition to streamlining business operations and reducing your expenses, Ridecell’s platform improves the FMC client experience immensely. It’s easy to use, intuitive, and keeps users informed every step of the way. Instead of emailing or calling your office for vehicle updates, customers can access that information quickly and easily through the platform. And when that vehicle’s lease is up, you can track every step: digitally cleaning the footprint, remarketing, and auctioning.
Customers want speed, transparency, visibility, and accessibility, and Ridecell delivers.
Ridecell digitally integrates all your systems to blueprint and flow the entire vehicle lifecycle. From ordering the vehicle to upfitting to shipping and delivery, your customers have instant access to lifecycle data that matters most to them. All information is at the user’s fingertips. They’re informed at every juncture of the vehicle lifecycle, instilling confidence, building loyalty, and delivering a truly Amazon-like experience in an industry that has historically fallen short of that standard.
FMCs can set themselves apart by creating a customer-centric culture that delights clients at every step.
Optimize and Orchestrate with Ridecell – Comprehensive Fleet Lifecycle Management
Delivering a customer experience that mirrors Amazon requires FMCs to modernize the leasing experience and have comprehensive fleet lifecycle management software at their fingertips. The Ridecell platform allows you to automate manual tasks and compress data into one location, increasing operational efficiency while prioritizing the customer experience.
Ridecell connects disparate systems with seamless integration, giving you the visibility to identify bottlenecks, discover blind spots, and make more intelligent business decisions for your company. And the best part? It works with your existing systems.
You don’t need to overhaul your systems to optimize operations. Ridecell helps you reimagine your fleet management company without reinventing it. Take the first step in your digital transformation and connect with us today.