On the Brink of New Mobility – A SWOT Analysis for Dealers

The dealership model has been very effective for a very long time— it has remained essentially uncontested for over a century. As a result, dealers have significant business strengths to leverage. However, it also puts dealers in the crosshairs of current industry change.

Dealer SWOT analysis

In the last few years, developments in sustainable CASE (Connected, Autonomous, Shared, Electric) technologies, shifting customer perceptions, and the increasing ease of access to mobility alternatives have pointed to a perfect storm of disruption headed directly for dealerships — and it could impact every part of their business.

This SWOT analysis presents a guide to the business weaknesses and industry threats while leveraging current strengths of dealers to take advantage of new market opportunities.

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