Thrifty Launches FlexiConnect with Ridecell to Bring Greater Visibility and Reliability to UK Pool Fleets

September 7th, 2023 | Posted in: In The News, Press Releases

  • FlexiConnect makes it easier to run UK pool fleets with a bespoke smartphone app that facilitates keyless entry and ignition
  • New service offers a viable alternative to running an owned or leased pool fleet or grey fleet policy, offering high-specification fully maintained vehicles
  • Latest technology built on the Ridecell Fleet Transformation Cloud allows users instant access to vehicles for as little as 15 minutes and provides businesses with complete visibility of the fleet

Exeter, 7 September 2023

Thrifty Car & Van Rental has today launched FlexiConnect, a new service designed to bring a greater level of visibility and reliability to UK pool fleets. Developed to complement its existing corporate daily hire offer, FlexiConnect provides businesses with a fleet of long-term rental vehicles that individual employees can book for as little as 15 minutes at a time and gain instant access via a free app or secure RFID card.

A pool car offering for fleets, FlexiConnect, is well placed to help businesses that are currently highly reliant on an owned or leased pool fleet, or that operates a grey fleet policy. In using FlexiConnect, fleet managers know they have a range of high-specification, fully maintained vehicles immediately available for staff. Meanwhile, its integrated fleet management system allows them to understand the vehicle’s status, location and condition, as well as access a suite of telematics data and define who can use the vehicle.

FlexiConnect is also well suited to businesses who wish to electrify their fleets as part of their overall carbon reduction plans. Providing full online visibility of vehicle usage and battery charge levels, customers can choose and monitor where their vehicles are kept, allowing them to install electric vehicle charging infrastructure at sites where vehicles are most likely to spend long periods of time.

FlexiConnect provides fleets with all the benefits of a conventional pool vehicle fleet, while offering a new layer of visibility, reliability and control powered by our all-new app and fleet management solution. The introduction of FlexiConnect underlines our commitment to offer a full range of mobility solutions to businesses throughout the UK.

-Martin Wilson, Managing Director of Thrifty Car & Van Rental UK

Thrifty chose Ridecell as the backbone of the FlexiConnect service because of Ridecell’s proven track record. The product of seven years of development and testing, the Ridecell fleet sharing platform and app has allowed Thrifty to bring FlexiConnect to market with reliability and ease of integration ensured.

“Our team has seen the evolution of shared vehicle fleets over the past few years, and so we built our platform with companies like Thrifty in mind – giving them the ability to provide reliable and safer services to customers while at the same time streamlining operations,” said Mark Thomas, EVP of Strategic Alliances at Ridecell. “We are excited to see how FlexiConnect helps Thrifty continue to grow and evolve to meet the business needs of customers.”

Martin Wilson added: “We have been able to bring FlexiConnect to market in record time, to quality befitting our exacting Corporate client base and deserving of the Thrifty name. Simply put we wouldn’t have been able to achieve this without our partnership with Ridecell.”

More information about FlexiConnect can be found at:

About Thrifty Car & Van Rental

Thrifty Car & Van Rental is one of the UK’s foremost vehicle rental companies, with sites in 88 different locations across the UK. The company’s wide-ranging network means it has a branch within two hours of any location in the UK, with each site housing a broad range of showroom-condition vehicles from economical hatchbacks, right through to premium SUVs and sportscars. Thrifty offers mix daily rentals and longer-term subscription-based services through its FlexiFleet product, as well as corporate and fleet mobility services.

Thrifty is headquartered in Exeter, where the accounts, human resources, fleet and car sales departments are based. The business has a second regional office situated in High Wycombe, where sales, the call centre and customer service are located.

About Ridecell

Ridecell Inc. is leading the way in the digital transformation of fleet businesses and operations. The Ridecell Fleet Transformation Cloud modernizes and monetizes fleets by turning existing fleet management insights into triggers for automated workflows. The result is unmatched levels of efficiency and control for shared services, and rental, leased and logistics fleets. Ridecell powers some of the most successful fleet businesses in cities across Europe and North America, including Gig Car Share from AAA NCNU, KINTO Share by Toyota Sweden and Arval Car Share. Ridecell is headquartered in San Francisco, with offices in Madrid, Paris, Berlin and Pune, India.

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