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    [updated_at] => 2018-12-05T18:48:32-05:00
    [title] => Global Director, Product Marketing
    [content] => <p>Ridecell (www.ridecell.com) is powering next generation of ridesharing, carsharing and autonomous new mobility services. As the world shifts to a mobility on-demand model and new companies rush to enter as service providers, Ridecell is ready to support these initiatives. Already 20 customers, including BMW, Renault and AAA use our proven platform to launch, operate, and scale their new mobility services</p>
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<h3><br> Responsibilities</h3>
<ul>
<li>Industry and Product Knowledge</li>
<ul>
<li>Build deep knowledge of the Ridecell new mobility solution</li>
<li>Build simple and memorable consumer value proposition</li>
<li>Ensure products have strong and consistent naming</li>
<li>Create the messaging house for key target segments</li>
</ul>
</ul>
<ul>
<li>New Product Introduction and Go to Market
<ul>
<li>Develop the launch plan for new solution releases</li>
<li>Contribute to the corporate the GTM strategy</li>
</ul>
</li>
</ul>
<ul>
<li>Outbound Product Marketing
<ul>
<li>Define and ensure the creation of the product marketing toolkit including product presentations, web descriptions, hero visuals, scripted demos and product videos</li>
<li>Create additional marketing materials as needed that include case studies, infographics, blog posts and webinars.</li>
<li>Represent Ridecell at events and customer meetings as an industry expert</li>
<li>Partner with the demand generation team to develop relevant content driven materials to reach prospects and nurture existing customers</li>
<li>Develop strong partnership with the Ridecell marketing creative team and the team editor to ensure that all materials are beautifully laid out and artfully written</li>
<li>Write byline articles and abstracts for PR to pitch to leading media outlets</li>
<li>Develop next generation keynote speeches with new mobility thought leadership</li>
<li>Create key messaging and content for trade shows including show materials, signage and advertising</li>
</ul>
</li>
</ul>
<ul>
<li>Developer Marketing/Strategic Alliances
<ul>
<li>As the developer program takes off, design and manage developer marketing program for Ridecell</li>
<li>Develop and manage key strategic relationships with ecosystem partners.</li>
<li>Partner closely with the Director or Strategic Alliances to develop plan and roadmap for partnership execution. </li>
</ul>
</li>
</ul>
<h3>Requirements</h3>
<ul>
<li>BA/BS degree in business, communications, or marketing. MBA preferred</li>
<li>Excellent written and oral speaking skills</li>
<li>Deep experience with developer marketing and developer relationships</li>
<li>Track record of successful strategic alliance experience</li>
<li>10-15 years of product marketing experience with recent experience in B2B</li>
<li>Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment</li>
<li>Must currently be located in SF Bay area. </li>
</ul>
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Global Director, Product Marketing

At Ridecell View All Jobs
San Francisco,CA

Ridecell (www.ridecell.com) is powering next generation of ridesharing, carsharing and autonomous new mobility services. As the world shifts to a mobility on-demand model and new companies rush to enter as service providers, Ridecell is ready to support these initiatives. Already 20 customers, including BMW, Renault and AAA use our proven platform to launch, operate, and scale their new mobility services

We’re looking for a Global Director, Product Marketing with a passion for new mobility who wants to grab the mantle of thought leader to create and communicate resonating messages about our platform and the mobility as a service market overall. We are looking for someone with a track record of success in creating messaging that connects with customers and a passion to for creating the best materials in the industry. We are also looking for this person to not only create the messaging, but also own the relationship with key strategic partners associated with the Ridecell ecosystem. Being able to lead a partnership and manage several strategic accounts is another key component of this role. Overall, were looking for someone who creates, manages, and owns the outbound product marketing initiatives, and manages key ecosystem accounts. Does that sound like you?


Responsibilities

  • Industry and Product Knowledge
    • Build deep knowledge of the Ridecell new mobility solution
    • Build simple and memorable consumer value proposition
    • Ensure products have strong and consistent naming
    • Create the messaging house for key target segments
  • New Product Introduction and Go to Market
    • Develop the launch plan for new solution releases
    • Contribute to the corporate the GTM strategy
  • Outbound Product Marketing
    • Define and ensure the creation of the product marketing toolkit including product presentations, web descriptions, hero visuals, scripted demos and product videos
    • Create additional marketing materials as needed that include case studies, infographics, blog posts and webinars.
    • Represent Ridecell at events and customer meetings as an industry expert
    • Partner with the demand generation team to develop relevant content driven materials to reach prospects and nurture existing customers
    • Develop strong partnership with the Ridecell marketing creative team and the team editor to ensure that all materials are beautifully laid out and artfully written
    • Write byline articles and abstracts for PR to pitch to leading media outlets
    • Develop next generation keynote speeches with new mobility thought leadership
    • Create key messaging and content for trade shows including show materials, signage and advertising
  • Developer Marketing/Strategic Alliances
    • As the developer program takes off, design and manage developer marketing program for Ridecell
    • Develop and manage key strategic relationships with ecosystem partners.
    • Partner closely with the Director or Strategic Alliances to develop plan and roadmap for partnership execution. 

Requirements

  • BA/BS degree in business, communications, or marketing. MBA preferred
  • Excellent written and oral speaking skills
  • Deep experience with developer marketing and developer relationships
  • Track record of successful strategic alliance experience
  • 10-15 years of product marketing experience with recent experience in B2B
  • Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
  • Must currently be located in SF Bay area. 

Apply for the job

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