Information Collected from Website Browsers and How We Use It
If you’re just browsing the Website, we collect the same basic information that most websites collect. We use common internet technologies, such as cookies and web server logs (which you can read more about below). This is information we collect from everybody, whether they have an account or not.
The information we collect about all visitors to our Website includes the visitor’s browser type, language preference, referring site, additional websites requested, and the date and time of each visitor request. We also collect potentially personally-identifying information like Internet Protocol (IP) addresses.
We collect this information to better understand how our visitors use our Website, to drive sales and identify business opportunities and to monitor and protect the security of the Website.
Information Collected from Use of our Services and How We Use It
When you use our Services, our servers automatically log certain information about your use of our Services that is reported by your computer or mobile device, such as (but not limited to) device type, device identifier, network provider, the IP address assigned to your device, browser type or application used, operating system, browser language, and general country/city location (or precise location if location-based services are used by you). We also collect information about how you use our Services, such as the pages you visit or the ads or links you click on. When you visit one of the Services, Ridecell may place cookies on your computer or device. This information enables us to measure the effectiveness of the Services and refine and tailor the Services to suit our visitors’ interests and needs. If you are logged into your Ridecell account we may be able to associate this information with personal information you have given to us. To learn more about cookies and how Ridecell customizes the content and offers for you, please see “Advertising and Personalized Content” below.
What Personal Information We Collect, How We Use It, and For What Purposes Do We Use It
Personal information means information that identifies you as an individual, or that we can combine with readily available information to identify you as an individual.
The principal purposes for which we collect and store your personal and financial information are to (but are not limited to) process your account application, allow you to use certain Services, allow you to reserve and use vehicles, allow you to book rides, service ride requests, authorize payment, bill you, respond to your inquiries, improve and communicate with you about our products and services and maintain your account with us.
Ridecell collects information that you voluntarily submit to us, which could include (but is not limited to) your name, email address, postal address, telephone number, your date of birth, or a picture of you or your identifying documents. This also includes (but is not limited to) information in your profile, or information you provide to us via an email, our support center, text or similar message, telephone call, or by other means. Your telephone calls and other communications with us are usually recorded or monitored for quality control, training and similar purposes. By using these communication methods you are consenting to receiving information via these methods and the recording or monitoring of your calls and communications with Ridecell.
If you use our Services, we collect information about your searches for rides, vehicles, reservations (dates, times, locations, etc.) and, your use of the Services (including but not limited to return time, mileage, accidents, etc.). We also collect precise location information from the location-based services on your mobile device, including without limitation geolocation data identified from nearby cell towers and Wi-Fi hotspots when you enable location-based features. We collect location information that you manually enter (such as your, ZIP Code, city, state or latitude/longitude), or that is provided by your IP address. If you disable your location features, the accuracy of your location may be impacted, and we may not be able to provide you with requested Services. When using the Services, we may also collect information about your location through drivers and vehicles that includes the location of your pick up and drop off point as well as the length of your trip. We use this information to provide and optimize Services for you, including billing you, responding to your inquiries, providing and improving our products and services, maintaining your account with us, personalizing your Ridecell experience (e.g., by understanding your preferences), and providing content and promotional offers. In addition, if you are using the Services through an Independent Licensee (as defined below) then we may receive information about you from such Independent Licensee.
The vehicles used via the Services are equipped with vehicle tracking and anti-theft technology that uses Global Positioning System (GPS). GPS is a network of satellites that allows us to determine the location (latitude and longitude) of the vehicles used by you during your reservation. Additionally, the vehicles also have an on-board device that may monitor the state of the vehicle from moment to moment whether or not in a reservation, and the information may include its location and driver behavior monitoring such as crash detection factors or rate of braking or acceleration. This information is transmitted to Ridecell and stored. Ridecell uses this information for a variety of important purposes. For example (but not limited to) we may monitor or store vehicle or GPS data to help you find a car you have reserved, to assist with roadside assistance, to assist in making a car available at the place and time you have reserved, to improve our service, to assist us in enforcing our legal rights, or to locate lost or stolen vehicles.
If you contact a driver via the Services, we collect information about your communications via phone call and text messages with drivers that you connect with using the Services. Such information may include the date and time of the communication, phone numbers, and/or content of messages. If you permit us to access your address book on your device, we may access, use and store this information to enable interactions that you initiate while using the Services or for purposes stated at the time you provide consent.
Possible Transfer of Personal Information to Third Parties
Ridecell shares information with third parties outside of Ridecell in various limited circumstances such as when it is necessary to provide the certain features and functionality of the Services, fulfill a transaction you have requested, offer you personalized services, verify your identity, perform database monitoring, provide customer support, provide data storage services, assist with the transmission, display and analysis of data or in other circumstances that are permitted by law and consistent with the purposes for which we collected the information.
If you apply to use the Services, some of the information you supply may be shared with regulatory bodies and/or service providers we utilize to obtain your driving record or other personal information. For example, we have engaged a third-party identification credentials authentication company to verify the identification you submit to us and we will share information submitted by you including, but not limited to, the information contained on, and an image of, your driver’s license and a comparison photo. Such third-party identification credentials authorization company may store these images and information.
In addition, if you are associated or affiliated with another primary account (for example, if you are an associate member or affiliated with an Independent Licensee offering of the Services), the primary account holder or the provider of our Services (for example, a business or an education institution) will generally have access to certain information regarding your account or your use of the Services, including specific reservation details.
In addition, if you use certain of the Services, certain information regarding your account may be shared with other users of such Services to whom you give permission/who are in your contact list.
We may disclose your personal information in connection with a corporate transaction, proceeding, or reorganization involving the business activities for which the information was collected and is maintained. In the event that ownership of Ridecell or its business was to change as a result of a merger, acquisition or transfer to another company, your personal information may be shared or transferred.
Ridecell may disclose your personal information, including location/GPS data, in response to legal process (for example, a court order, search warrant or subpoena) or requests from law enforcement or regulatory authorities; in other circumstances in which Ridecell believes the Services or our vehicles are being or have been used in violation of our policies, applicable law or otherwise in the commission of a crime; when we have a good faith belief that there is an emergency that poses a threat to the safety of you or another person; or when necessary to protect the rights or property of Ridecell or third parties. In addition, Ridecell may also share information about you and your use of the Services with law enforcement officials or third parties in connection with traffic and parking violation citations, accident reports, tolls, and other citations, violations, fines or similar items and/or to comply with law or requests by law enforcement or governmental agencies.
We may share your information with third party drivers employed by third party entities or transportation companies who use our Services. In addition, we may share your information with our customers and partners who offer the Services directly to you, as applicable.
Legal Basis For Our Use (EEA only)
If you are a resident from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only where we or an Independent Licensee has your consent to do so, where we need the personal information to perform a contract with you or with an Independent Licensee (when such Independent Licensee has a contract with you), or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you.
If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information for any specific processing activity, please contact us at email@example.com.
Additionally, we require that if our vendors or affiliates have access to user personal information, they must comply with our privacy policies and with applicable data privacy laws, including signing data transfer agreements such as Standard Contractual Clause agreements.
Advertising and Personalized Content
Customized offerings. Ridecell may use personal information to present offers to you on our behalf and on behalf of business partners, but we do not share information that personally identifies you with those parties for their independent marketing purposes. If you do not want us to send you promotional emails, please adjust your settings via the functionality of the Services or by contacting us at firstname.lastname@example.org.
You can control browser cookies through your browser’s settings. You may delete cookies or set your browser to alert you when cookies are being sent. If you reject all browser or flash cookies, however, some areas of our Services may not function well or at all.
You may be able to remove application data by opening the “Settings” application and clearing application-specific data and/or by following your mobile device operating system’s “help” instructions.
Social Sharing and Links. Our Services includes social media features, such as the Facebook Like button and widgets. These features may collect your IP address, which page you are visiting on our Website or mobile application, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy notice of the company providing it.
Your California Privacy Rights
How May I Review and Correct My Personal Information?
Ridecell is committed to providing you with reasonable and practical access to your information to allow you the opportunity to identify and correct inaccuracies. Upon your request, Ridecell will provide you with information about whether we hold any of your personal information. If you have an account with Ridecell, you can review, update and correct personal information via the Services, in particular, from the mobile application. When updating your personal information, we may ask you to verify your identity before we can act on your request. If you would like to access, delete and/or correct other personal information held by Ridecell, please contact us in one of the ways provided below and we will respond to your request within 30 days. If Ridecell is informed of any inaccuracy we will make the appropriate corrections when commercially practicable. Under applicable laws you may have the right to request a copy of the personal information we hold about you and have any inaccuracies corrected (we may request and require you to prove your identity).
Please contact us if you wish to cancel your account. We generally retain information for at least as long as your account is active. However, as noted in the “Retention of Your Personal Information” below, we may also retain your information for a longer period to comply with our legal obligations, resolve disputes, enforce our agreements or maintain backups or archives of our systems. Please note, however, that we do not undertake to store your information, including records of your transactions for you. Please maintain any records you need of your transactions with Ridecell.
What Security Measures are Used to Protect My Personal Information?
Retention of Your Personal Information
We are required to keep certain copies of our transactions and dealings with you to comply with our legal requirements. Any of your information that is not required for this purpose will be securely destroyed a reasonable time after you notify us that you no longer wish to use our services and in any event will not be held by us for more than six years after your last use of your Ridecell account. Notwithstanding the foregoing, we may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems).
Our Services are not intended for children under 18 years of age. No one under age 18 may provide any information to or through the Services. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information through the Services, make any purchases through the Services, use any of the interactive or public comment features of Services or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at email@example.com.