Today, RideCell becomes Ridecell. We’re also sporting a new corporate logo and a fresh brand identity that reflects who we are as a company. When we launched in 2009, our mobility company helped you get a “Ride” with your “Cell.” In the years since our inception, we’ve grown in size – nearly 100 people work here today – and we’re now powering over 20 carsharing and ridesharing services around the globe.
Our new logo is designed to represent what we have become: the premium new mobility service offering in the industry. There are other players in the market today, but most of them are hardware makers who provide new mobility software as an afterthought. In contrast, Ridecell is a Silicon Valley–based company that specializes in the software technologies for carsharing, ridesharing, and autonomous mobility services.
Our new logo and brand identity represent the essence of our evolution: the same passion for new mobility, the same focus on excellence, but with a maturity that reflects our deepening product portfolio.
Author: Jeremy Dorsey, Brand Director, Ridecell